Web Analytics

After a reasonably long conversation with a developer who spends a lot of his time taking clients through the intricacies of Google Analytics and how it can be used to improve their sites tracking and workflow, it was very interesting to hear him say that he believes Google Analytics is under-representing http server access logs but up to 50% in some cases.

This is a pretty stunning idea considering the level of decision making within the online industry that currently happens based on the statistics that are displayed in Google Analytics.

After talking to a few others about this issue, it turns out there may well be a growing question surrounding the importance that Google Analytics has in the decision making process. There’s this case study completed by Michael Martinez on SEOMOZ which, while a few years old, asks some very pertinent questions. How often have you questioned your Google Analytics package?

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